Some of Lifes Best Moments

2014 Gold and Silver, Colorado AMA, Peak Award Winner—Logic makes people think; emotion makes people buy. Consumers face a tsunami of marketing messages daily, which is why making an emotional connection is more important than ever. The commercial is part of an integrated campaign compiled of multiple tactics, aimed at achieving campaign objectives–sell more awn care packages.

Brief

Campaign Name

Some of Life's Best Moments Happen on your Lawn

Awards

• Colorado American Marketing Association Gold Peak Award June 2014
• CO+AMA Silver Peak Award for Integrated Advertising,